Press Release

Contact: Patricia Bello
DHC USA Inc.
(415) 908-1400 ext. 306
pbello@dhccare.com

JAPAN'S #1 CATALOG SKINCARE COMPANY
ADDS ACEROLA BODY GEL TO ITS POPULAR ACEROLA SERIES

DHC USA Inc. Unveils a Moisturizing Body Gel with Anti-Aging Properties

SAN FRANCISCO, Calif., January 2nd, 2004—DHC Corporation, one of Japan’s leading skincare companies, announces the launch of new DHC Acerola Body Gel. The refreshing gel moisturizer is the latest in DHC’s growing body products line and is unique among moisturizers because of its gel texture and its star ingredient, vitamin-rich acerola berry.

Cool to the touch and great for after bath, DHC Acerola Body Gel instantly hydrates with placental protein and serine, providing deep conditioning for softer skin. It also utilizes the acerola berry’s antioxidant properties and the brightening powers of mulberry and acetyl tyrosine to fight the uneven tone that can occur with skin aging.

Acerola Body Gel will be available at a special price of $15.00 through January 31, 2004, and thereafter at its regular price of $22.00.

“The launch of Acerola Body Gel is a natural extension of our very popular acerola product series,” says Gary Gauntt, President of DHC USA Inc. “We brought it here with the U.S. customers and their concern for all-over anti-aging care in mind. This sheer, everyday body gel is also a perfect after-shower moisturizer. It’s steeped in botanicals that absorb quickly to help protect skin from dryness.”

Acerola Body Gel is available by catalog or through DHC’s Web site. The product is also available at DHC’s kiosks located in Stonestown Galleria in San Francisco, Valley Fair Mall in San Jose, Westside Pavilion in Los Angeles, Arden Fair in Sacramento, California, Glendale Galleria in Glendale, California, and RAKUZA in New York City. Look for DHC at The Oaks Mall in Thousand Oaks, California, in February 2004.

Acerola Body Gel ingredients: water, butylene glycol, pentylene glycol, malpighia glabra (acerola) fruit extract, glycerin, erythritol, morus alba root extract, carbomer, phenoxyethanol, potassium hydroxide, yeast extract, sodium hyaluronate, placental protein, serine, acetyl tyrosine, paeonia suffruticosa root extract, pueraria lobata root extract.

About DHC
DHC started in Japan over 20 years ago with just three very special products, including its famous Deep Cleansing Oil. Today DHC has over 150 products and is the most successful direct mail skincare company in Japan. DHC began its international expansion in 1997 and now makes its products available throughout the United States.

Note to the Editors
For more information on DHC USA Inc., visit the company's Web site at www.dhccare.com. Product samples are also available upon request. Please call Patricia Bello at (415) 908-1400 ext. 306, or e-mail her at pbello@dhccare.com.

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