| Press Release
Contact: Tamara Cabusas
DHC USA Inc.
(415) 908-1400 ext. 306
tcabusas@dhccare.com
JAPAN'S #1 CATALOG SKINCARE COMPANY
UNVEILS ALOE ESSENCE
DHC USA Inc. Presents a Penetrating
Botanical Solution for Fabulous Skin
SAN FRANCISCO, Calif., December 1, 2004—DHC
USA Inc., a Japanese skincare leader, premieres its new
Aloe Essence, a deep-penetrating solution to soothe your
skin, improve its texture and clarity, and encourage rapid
cell turnover and renewal. Harsh weather no longer has to
be a burden on your skin—Aloe Essence allows you to
show off a fresh, radiant complexion by providing you with
the benefits of one of Mother Nature's most respected remedies.
DHC's Aloe Essence is a concentrated formula that is made
with 100% organic mature Aloe vera, which is rich
in vitamins, minerals, enzymes, and amino acids. This exciting
natural botanical treatment does double duty for dry, damaged
skin—it renews and normalizes skin to its natural
pH and allows products applied afterward to penetrate
better. Wear it under makeup without the worry of being
weighed down. To use, simply spread the product across your
palms, then smooth it onto your face. Use morning and night
for optimal results.
DHC's Aloe Essence is available at the special price of
$19.50 for 1 fl. oz. through December 31, 2004, and thereafter
at its regular price of $28.00.
"Not only does Aloe Essence soothe even the most
sensitive of skin, it is an excellent hydrating treatment
for all skin types. Many people don't know that aloe is
a natural humectant," says Gloria Ortiz, beauty expert
at DHC USA's headquarters in San Francisco, California.
"A few drops of this concentrated liquid is all you
need to instantly hydrate thirsty skin. Perfect for people
living everywhere, including extreme climates—from
dry desert heat to icy cold weather."
DHC Aloe Essence is available by catalog or through DHC's
Web site. The product is also available at DHC retail merchandising
units, located in California at Stonestown Galleria in San
Francisco, Valley Fair Mall in San Jose, Westside Pavilion
in Los Angeles, and Glendale Galleria in Glendale, and in
New York City at RAKUZA.
When ordering online or by phone, fax, or mail, customers
can have their products delivered straight to their home
or office. And with every purchase, customers may make four
free selections from a wide variety of product samples,
including our most popular product worldwide, Deep Cleansing
Oil.
About DHC
DHC Corporation is one of the world's leading manufacturers
and marketers of quality skincare products, makeup, fragrances,
health foods, and supplements. It started in Japan more
than 20 years ago. One of the top ten skincare companies
in Japan, DHC today has more than 800 products in its skincare,
cosmetics, health food, supplement, and lingerie lines.
Note to the Editors
For more information on DHC USA Inc., visit the company's
Web site at www.dhccare.com. Product samples are also available
upon request. Please call Tamara Cabusas at (415) 908-1400
ext. 306, or e-mail her at
tcabusas@dhccare.com.
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