| Press Release
Contact: Tamara Cabusas
DHC USA Inc.
(415) 908-1400 ext. 306
tcabusas@dhccare.com
JAPAN'S #1 CATALOG SKINCARE COMPANY
ADDS ALPHA-ARBUTIN WHITE POWDER TO ITS EXPANDING LINE OF
ALPHA-ARBUTIN PRODUCTS
DHC USA Inc. Introduces a Spot-Treatment
for a Brighter Complexion
SAN FRANCISCO, Calif., February 2, 2005—DHC
USA Inc., renowned for its line of potent brightening products,
has developed a revolutionary powder to combat skin dullness:
Alpha-Arbutin White Powder. The brightening ingredient alpha-arbutin
(one of the most powerful complexion-illuminating ingredients
available today without a prescription) is up to ten times
more stable and effective than the beta-arbutin used by
many other skincare companies.
This topical powder, which liquefies on contact with skin
for deep penetration, targets age spots, freckles, and pigmented
skin and helps to even skin tone over time. DHC Alpha-Arbutin
White Powder is available at the special price of $15.00
for .17 oz. through February 28, 2005, and thereafter at
its regular price of $20.00.
All of the products in DHC's Alpha-Arbutin White series
work together to reduce the effects of environmental stresses
on skin, defy age spots, and brighten the complexion. The
Alpha-Arbutin White series includes: Alpha-Arbutin White
Lotion, to balance pH levels after cleansing; Alpha-Arbutin
White Milk, a light, easily absorbed moisturizer that is
ideal for daytime wear and for complexions that show afternoon
shine; Alpha-Arbutin White Cream, whose rich consistency
helps prevent skin from becoming dehydrated; and Alpha-Arbutin
White Mask, a pre-saturated paper mask infused with a special
alpha-arbutin solution that hydrates as it brightens.
"Quick-absorbing Alpha-Arbutin White Powder is unlike
any other product made in the U.S. market," says Hadrian
Miguel, Division Manager of DHC USA's headquarters in San
Francisco, California. "You'll find alpha-arbutin,
aloe vera, and amino acids in our unique powder formula
to brighten and even out your skin. Glycerin is also included
to hydrate and smooth skin without its feeling sticky or
greasy. Use it to spot-treat areas of concern and achieve
skin so luminous, you'll glow! It's so portable and convenient
that I carry it with me wherever I go."
Alpha-Arbutin White Powder is available by catalog or through
DHC's Web site. The product is also available at DHC retail
merchandising units in New York City at RAKUZA.
When ordering online or by phone, fax, or mail, customers
can have their products delivered straight to their home
or office. And with every purchase, customers may make four
free selections from a wide variety of product samples,
including our most popular product worldwide, Deep Cleansing
Oil.
About DHC
DHC Corporation is one of the world's leading manufacturers
and marketers of quality skincare products, makeup, fragrances,
health foods, and supplements. It started in Japan more
than 20 years ago. One of the top ten skincare companies
in Japan, DHC today has more than 800 products in its skincare,
cosmetics, health food, supplement, and lingerie lines.
Note to the Editors
For more information on DHC USA Inc., visit the company's
Web site at www.dhccare.com. Product samples are also available
upon request. Please call Tamara Cabusas at (415) 908-1400
ext. 306, or e-mail her at
tcabusas@dhccare.com.
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