Press Release

Contact: Patricia Bello
DHC USA Inc.
(415) 908-1400 ext. 306
pbello@dhccare.com

JAPAN'S #1 CATALOG SKINCARE COMPANY
ADDS ALPHA-ARBUTIN WHITE POWDER TO ITS EXPANDING LINE OF
ALPHA-ARBUTIN PRODUCTS

DHC USA Inc. Introduces a Spot-Treatment for a Brighter Complexion

SAN FRANCISCO, Calif., February 2, 2005—DHC USA Inc., renowned for its line of potent brightening products, has developed a revolutionary powder to combat skin dullness: Alpha-Arbutin White Powder. The brightening ingredient alpha-arbutin (one of the most powerful complexion-illuminating ingredients available today without a prescription) is up to ten times more stable and effective than the beta-arbutin used by many other skincare companies.

This topical powder, which liquefies on contact with skin for deep penetration, targets age spots, freckles, and pigmented skin and helps to even skin tone over time. DHC Alpha-Arbutin White Powder is available at the special price of $15.00 for .17 oz. through February 28, 2005, and thereafter at its regular price of $20.00.

All of the products in DHC's Alpha-Arbutin White series work together to reduce the effects of environmental stresses on skin, defy age spots, and brighten the complexion. The Alpha-Arbutin White series includes: Alpha-Arbutin White Lotion, to balance pH levels after cleansing; Alpha-Arbutin White Milk, a light, easily absorbed moisturizer that is ideal for daytime wear and for complexions that show afternoon shine; Alpha-Arbutin White Cream, whose rich consistency helps prevent skin from becoming dehydrated; and Alpha-Arbutin White Mask, a pre-saturated paper mask infused with a special alpha-arbutin solution that hydrates as it brightens.

"Quick-absorbing Alpha-Arbutin White Powder is unlike any other product made in the U.S. market," says Hadrian Miguel, Division Manager of DHC USA's headquarters in San Francisco, California. "You'll find alpha-arbutin, aloe vera, and amino acids in our unique powder formula to brighten and even out your skin. Glycerin is also included to hydrate and smooth skin without its feeling sticky or greasy. Use it to spot-treat areas of concern and achieve skin so luminous, you'll glow! It's so portable and convenient that I carry it with me wherever I go."

Alpha-Arbutin White Powder is available by catalog or through DHC's Web site. The product is also available at DHC retail merchandising units in New York City at RAKUZA.

When ordering online or by phone, fax, or mail, customers can have their products delivered straight to their home or office. And with every purchase, customers may make four free selections from a wide variety of product samples, including our most popular product worldwide, Deep Cleansing Oil.

About DHC
DHC Corporation is one of the world's leading manufacturers and marketers of quality skincare products, makeup, fragrances, health foods, and supplements. It started in Japan more than 20 years ago. One of the top ten skincare companies in Japan, DHC today has more than 800 products in its skincare, cosmetics, health food, supplement, and lingerie lines.

Note to the Editors
For more information on DHC USA Inc., visit the company's Web site at www.dhccare.com. Product samples are also available upon request. Please call Patricia Bello at (415) 908-1400 ext. 306, or e-mail her at pbello@dhccare.com.

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