Press Release

Contact: Tamara Cabusas
DHC USA Inc.
(415) 908-1400 ext. 306
tcabusas@dhccare.com

JAPAN'S #1 CATALOG SKINCARE COMPANY
DEBUTS NEW EAU DE PARFUM FRAGRANCES AND ATOMIZER CASES

DHC USA Inc. Adds Six New Fragrances and Five Atomizer Cases
to Its Expanding Line of Products

SAN FRANCISCO, Calif., May 29, 2003—If variety is the spice of life, then nothing captures the essence of variety quite like an array of magnificent fragrances. A woman’s scent can speak a thousand words, and can subtly evoke a sensual and irresistible appeal that’s both sexy and classic.

This summer, DHC introduces its new Eau de Parfum line—six intoxicating fragrances, each one as distinctive as you are . These redolent blends include aromas of jasmine, sandalwood, iris, lemongrass, vanilla, and cinnamon, to name a few. Each fragrance has a distinctive character—from spirited and vivacious to delicate and sensual. DHC’s new Eau de Parfum fragrances include a scent for every woman and every occasion.

To complement this new line of fragrances, DHC also introduces five new Atomizer Cases. The cases are uniquely designed to fit Eau de Parfum fragrance vials, so you can carry your scent and apply it with elegance and style. Atomizer Cases come in various designs, shapes, and colors.

Eau de Parfum will be available at a special price of $3.00 for 0.16 fl. oz. through July 31, 2003, and thereafter at its regular price of $4.00. Atomizer Cases will be available at a
special price of $10.00 through July 31, 2003, and thereafter at their regular price of $15.00.

“Being beautiful starts with great skin, but it doesn’t have to end there,” says Miles Perdiguerra, Marketing Director of DHC USA Inc. “Eau de Parfum is a great complement to our skincare and cosmetics lines because fragrances give many women a feeling of total beauty. Our collection includes such a rich variety of scents that any woman can find an Eau de Parfum fragrance that’s perfect for her.”

Eau de Parfum and Atomizer Cases are available by catalog or through DHC’s Web site. The products are also available at DHC’s kiosk in the Stonestown Galleria in San Francisco, California. Customers have the option of ordering online or by phone, fax, or mail and of having their products delivered straight to their home or office. With every purchase, customers may make four selections from a wide variety of free product samples, including our most popular product worldwide, Deep Cleansing Oil.

Eau de Parfum ingredients: alcohol, fragrance, water.

About DHC
DHC started in Japan over 20 years ago with just three very special products, including its famous Deep Cleansing Oil. Today DHC has over 150 products and is the most successful direct mail skincare company in Japan. DHC began its international expansion in 1997 and now makes its products available throughout the United States.

Note to the Editors
For more information on DHC USA Inc., visit the company's Web site at www.dhccare.com. Product samples are also available upon request. Please call Tamara Cabusas at (415) 908-1400 ext. 306, or e-mail her at tcabusas@dhccare.com.

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