| Press Release
Contact: Patricia Bello
DHC USA Inc.
(415) 908-1400 ext. 306
pbello@dhccare.com
JAPAN'S #1 CATALOG SKINCARE COMPANY
UNVEILS NEW EAU DE PARFUM 2004
Whether your style is seductive,
flirtatious, understated, classic, elegant, or modern, DHC
has a scent for you...
DHC USA Inc. Adds Six New Fragrances
to Its Expanding Line of Products
SAN FRANCISCO, Calif., October 20, 2004—DHC
USA Inc., a Japanese skincare leader, premieres its Eau
de Parfum 2004 with six new and captivating scents. Each
enticing Eau de Parfum contains a sophisticated and unique
blend of ingredients. Lush and evocative, the fragrance
notes include berries, rose, iris, ylang-ylang, bergamot,
heliotrope, jasmine, and more. The Eau de Parfum fragrances
provide a scent for every woman and every occasion.
DHC Eau de Parfum 2004 comes in full-sized bottles (1.6
fl. oz.) and convenient petite vials (0.16 fl. oz.), which
can be paired with any DHC Atomizer Case. The chic and modern
cases, uniquely crafted to hold Eau de Parfum fragrance
vials, come in various designs, shapes, and colors.
DHC Eau de Parfum 2004 petite vials will be available at
a special price of $3.00 for 0.16 fl. oz. through November
30, 2004, and thereafter at their regular price of $4.00.
Full-sized bottles of Eau de Parfum 2004 will be available
at a special price of $19.00 for 1.6 fl. oz. through November
30, 2004, and thereafter at their regular price of $25.00.
"DHC's Eau de Parfum 2004 ranges from fresh and clean to
flirty and sexy. Be unique and dab a little on the nook
of your arm as well as behind your knees. Your body heat
will intensify the scent," says Gloria Ortiz, beauty expert
at DHC USA's headquarters in San Francisco, California.
"Want to leave a lingering impression? Add DHC's Eau de
Parfum to your hair. You'll capture anyone's attention when
the wind blows or when you walk by. And remember, scents
last longer on skin when air-dried-avoid rubbing the fragrance
into your skin."
DHC Eau de Parfum 2004 is available by catalog or through
DHC's Web site. The product is also available at DHC retail
merchandising units, located in California at Stonestown
Galleria in San Francisco, Valley Fair Mall in San Jose,
Westside Pavilion in Los Angeles, and Glendale Galleria
in Glendale, and in New York City at RAKUZA.
When ordering online or by phone, fax, or mail, customers
can have their products delivered straight to their home
or office. And with every purchase, customers may make four
selections from a wide variety of product samples, including
our most popular product worldwide, Deep Cleansing Oil.
About DHC
DHC Corporation is one of the world's leading manufacturers
and marketers of quality skincare products, makeup, fragrances,
health foods, and supplements. It started in Japan more
than 20 years ago. One of the top ten skincare companies
in Japan, DHC today has more than 800 products in its skincare,
cosmetics, health food, supplement, and lingerie lines.
Whether your style is seductive, flirtatious, understated,
classic, elegant, or modern, DHC has a scent for you—from
delicate notes to intoxicating essences.
Note to the Editors
For more information on DHC USA Inc., visit the company's
Web site at www.dhccare.com. Product samples are also available
upon request. Please call Patricia Bello at (415) 908-1400
ext. 306, or e-mail her at
pbello@dhccare.com.
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