Press Release

Contact: Tamara Cabusas
DHC USA Inc.
(415) 908-1400 ext. 306
tcabusas@dhccare.com

JAPAN'S #1 CATALOG SKINCARE COMPANY
INTRODUCES NEW DHC EYELINER PENCIL

DHC USA Inc. Adds Eyeliner Pencil to Its Expanding Line of Makeup Products

SAN FRANCISCO, Calif., July 2, 2004—DHC Corporation, a Japanese skincare leader, continues its product expansion in the United States with the launch of its Eyeliner Pencil, which comes in essential and wearable shades—Black, Black Brown, and Brown.

DHC Eyeliner Pencil is smudge-, smear-, and clump-resistant, and enriched with
vitamin E to hydrate the delicate areas around the eyes and condition the base of the lashes. Eyeliner Pencil is soft enough to be blendable, but firm enough to provide precise application. It glides on smoothly and helps give your eyes the attention-getting definition you desire.

DHC Eyeliner Pencil will be available at a special price of $4.50 for 0.09 oz. Net wt. through August 31, 2004, and thereafter at its regular price of $6.00.

“DHC Eyeliner Pencils are firm but smooth. They come in three universal colors and are suitable for all skin types and eye colors,” says Miles Perdiguerra, Marketing Director of DHC USA Inc. “The color goes on with even the lightest touch, so no tugging is required.”

DHC Eyeliner Pencil is available by catalog or through DHC’s Web site. The product is also available at DHC retail merchandising units, located in California at Stonestown Galleria in San Francisco, Valley Fair Mall in San Jose, Westside Pavilion in Los Angeles, and Glendale Galleria in Glendale, and at RAKUZA in New York City.

When ordering online or by phone, fax, or mail, customers can have their products delivered straight to their home or office. And with every purchase, customers may make four selections from a wide variety of free product samples, including our most popular product worldwide, Deep Cleansing Oil.

About DHC
DHC started in Japan over 20 years ago with just three very special products, including its famous Deep Cleansing Oil. Today DHC has over 150 products and is the most successful direct mail skincare company in Japan. DHC began its international expansion in 1997 and now makes its products available throughout the United States.

Note to the Editors
For more information on DHC USA Inc., visit the company's Web site at www.dhccare.com. Product samples are also available upon request. Please call Tamara Cabusas at (415) 908-1400 ext. 306, or e-mail her at mailto:tcabusas@dhccare.com.

###