Press Release

Contact: Tamara Cabusas
DHC USA Inc.
(415) 908-1400 ext. 306
tcabusas@dhccare.com

JAPAN'S #1 CATALOG SKINCARE COMPANY
UNVEILS FRESH LIP COLOR

DHC USA Inc. Introduces Lipsticks in Six Nature-Inspired Colors

SAN FRANCISCO, Calif., September 14th, 2004—DHC USA, Inc., continues its product expansion with the relaunch of DHC Fresh Lip Color in six versatile shades: Vanilla, Almond, Fig, Grape, Wine, and Chameleon. True to its name, Chameleon is a transforming color-it goes from clear to a rosy pink.

Fresh Lip Color is infused with DHC's signature ingredient, virgin olive oil, known to be one of nature's best weapons against moisture loss. In addition, each of the sheer, conditioning lip shades contains lip-loving antioxidants, including vitamins A, C, and E-which also help prevent dryness-as well as rice germ oil to attract moisture and squalane to seal it in.

Fresh Lip Color will be available at the special price of $10.00 for 0.06 oz. Net wt. through October 31, 2004, and thereafter at its regular price of $12.00.

"We stopped offering Fresh Lip Color to make way for our other two lip color lines: Lip Creation and Lip Palette. But many customers missed Fresh Lip Color, so we brought it back," says Miles Perdiguerra, marketing director of DHC USA, Inc., from her office in San Francisco, California. "Fresh Lip Color is perfect for the woman who wants pretty and vibrant shades, but not heavy, diva-esque coverage. The texture is silky-smooth, and the look positively luscious. It's the perfect daytime lip color."

DHC Fresh Lip Color is available by catalog or through DHC's Web site. The product is also available at DHC retail merchandising units, located in California at Stonestown Galleria in San Francisco, Valley Fair Mall in San Jose, Westside Pavilion in Los Angeles, and Glendale Galleria in Glendale, and at RAKUZA in New York City.

When ordering online or by phone, fax, or mail, customers can have their products delivered straight to their home or office. And with every purchase, customers may make four selections from a wide variety of free product samples, including our most popular product worldwide, Deep Cleansing Oil.

About DHC
DHC Corporation is one of the world's leading manufacturers and marketers of quality skincare products, makeup, fragrances, health foods, and supplements. It started in Japan more than 20 years ago. Today DHC has more than 800 products in its skincare, cosmetics, health food, supplement, and lingerie lines, and it is one of the top ten skincare companies in Japan.

Note to the Editors
For more information on DHC USA Inc., visit the company's Web site at www.dhccare.com. Product samples are also available upon request. Please call Tamara Cabusas at (415) 908-1400 ext. 306, or e-mail her at tcabusas@dhccare.com.

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