| Press Release
Contact: Tamara Cabusas
DHC USA Inc.
(415) 908-1400 ext. 306
tcabusas@dhccare.com
JAPAN'S #1 CATALOG SKINCARE COMPANY
DEBUTS LINE OF LIPSTICKS
DHC USA Inc. Adds Twenty-Four
New Lipsticks to Its Expanding Line of Makeup
SAN FRANCISCO, Calif., July 22, 2003—Want
to make an unforgettable impression? Start with your lips!
DHC introduces new Lip Creation Refill—lipsticks so
rich and vivacious they leave your lips saturated with color.
Here’s the twist: match these lively lipsticks—in
shades of pink, rose, beige, red, wine, and brown—to
a chic metal Lip Creation Case in round or square. You’ll
have interchangeable color at your fingertips. In a snap,
you can go from a casual daytime look to a sexy evening
mood. The reusable case means less packaging and savings
all around. Can’t decide which color is right for
you? Try one of four new DHC Lip Creation Trial Sets—trial
sizes of Lip Creation colors that provide over a dozen uses
per shade.
Lip Creation Refill will be available at a special price
of $4.00 for 0.08 oz. Net wt. through August 31, 2003, and
thereafter at its regular price of $6.00. Lip Creation Case
will be available at a special price of $3.50 through August
31, 2003, and thereafter at its regular price of $5.00.
Lip Creation Trial Set will be available at a price of $3.00
for 0.06 oz. Net wt. All products are available by catalog
or through DHC’s Web site. The products are also available
at the Stonestown Galleria in San Francisco, California.
Customers have the option of ordering online or by phone,
fax, or mail and of having their products delivered straight
to their home or office.
With every purchase, customers may make four selections
from a wide variety of free product samples, including our
most popular product worldwide, Deep Cleansing Oil.
“New Lip Creation Refill is loaded with vitamin E,
titanium dioxide, and squalane, a unique oil extracted from
olives that works as an emollient and skin protectant. Our
formula not only rejuvenates lips and helps prevent dryness
but also aids in warding off free radicals. The reusable
case makes Lip Creation a unique, more economical, and less
wasteful beauty product that doesn’t sacrifice quality,”
says Miles Perdiguerra, Marketing Director of DHC USA Inc.
Lip Creation Refill ingredients: polybutene,
isotridecyl isononanoate, caprylic/capric triglyceride,
hydrogenated castor oil isostearate, synthetic wax, octyldodecanol,
squalane, polyglyceryl-2 triisostearate, propylene glycol
dicaprylate, paraffin, euphorbia cerifera (candelilla) wax,
ethylene/propylene copolymer, tocopherol, barium sulfate
(PK01, PK02, PK03, PK04, PK05, PK06, RS03, BE01, BE02, BE03,
BE04, BE05, BE06, RD01, RD02, RD03, RD04, RD05, WN01, WN02),
mica, titanium dioxide, red 7, iron oxides.
May also contain: red 6, yellow 6.
About DHC
DHC started in Japan over 20 years ago with just three very
special products, including its famous Deep Cleansing Oil.
Today DHC has over 150 products and is the most successful
direct mail skincare company in Japan. DHC began its international
expansion in 1997 and now makes its products available throughout
the United States.
Note to the Editors
For more information on DHC USA Inc., visit the company's
Web site at www.dhccare.com. Product samples are also available
upon request. Please call Tamara Cabusas at (415) 908-1400
ext. 306, or e-mail her at
tcabusas@dhccare.com.
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