| Press Release
Contact: Tamara Cabusas
DHC USA Inc.
(415) 908-1400 ext. 306
tcabusas@dhccare.com
JAPAN'S #1 CATALOG SKINCARE COMPANY TO
DEBUT LINE OF PORTABLE LIP PALETTES
DHC USA Inc. Adds 24 Shades of
Color to Its Expanding Line of Makeup
SAN FRANCISCO, Calif., November 14, 2003—Following
the successful launch of Lip Creation in August, DHC announces
the debut of another new and innovative lip color line to
its makeup collection. Introducing new Lip Palette, which
comes in 24 shades of Pink, Red, Beige, Wine, Orange, Brown,
Gold, and Silver. Somewhere between a gloss and a lipstick,
Lip Palette conditions lips with vitamin E and contains
micro-flecks of silver, gold, or blue to give your lips
extra shine.
To complement this new line of colors, DHC also introduces
Lip Palette Compact, a mirrored, customizable compact that
holds three shades of Lip Palette; Lip Palette Trial Set,
a 6-shade combination that lets you test Lip Palette colors
by giving you over a dozen uses per shade; and new Portable
Lip Brush, which is made with soft natural bristles.
Lip Palette will be available at a special price of $3.50
for 0.06 oz. Net wt. through December 31, 2003, and thereafter
at its regular price of $4.50. Lip Palette Trial Set is
available at its regular price of $3.00 for 0.06 oz. Net
wt. Lip Palette Compact will be available at a special price
of $5.00 through December 31, 2003, and thereafter at its
regular price of $6.50. Portable Lip Brush will be available
at a special price of $12.50 through December 31, 2003,
and thereafter at its regular price of $18.00.
"Customers have 24 deliciously dewy Lip Palette shades
from which to choose. Every shade is perfect alone for a
fresh, natural look, or worn over another lip color for
added vibrancy and texture," says Miles Perdiguerra, Marketing
Director of DHC USA Inc. "Additionally, our new Lip Palette
Compact holds a trio of Lip Palette shades and can be applied
with our Portable Lip Brush-more unique creations from DHC."
All products are available by catalog or through DHC's
Web site. The products are also available at DHC's kiosks
located in the Stonestown Galleria in San Francisco, Valley
Fair Mall in San Jose, Westside Pavilion in Los Angeles,
and RAKUZA in New York City. Customers have the options
of ordering online or by phone, fax, or mail and of having
their products delivered straight to their home or office.
With every purchase, customers may make four selections
from a wide variety of free product samples, including our
most popular product worldwide, Deep Cleansing Oil.
Lip Palette ingredients: polybutene, isotridecyl
isononanoate, polyglyceryl-2 triisostearate, caprylic/capric
triglyceride, octyldodecanol, synthetic wax, microcrystalline
wax, euphorbia cerifera (candelilla) wax, paraffin, tocopherol,
ethylene/propylene copolymer (PK07-PK09, RS04-RS09, BE06,
BE08-BE12, RD06-RD08, WN04, BR02, OR01, GD01), barium sulfate
(PK08, PK09, RS05, RS09, WN04), synthetic fluorphlogopite
(BE07, OR02, SV01), calcium carbonate (OR02).
May also contain: mica, titanium dioxide, iron oxides,
red 7, yellow 6, red 6, yellow 5, ultramarines, carmine.
About DHC
DHC started in Japan over 20 years ago with just three very
special products, including its famous Deep Cleansing Oil.
Today DHC has over 150 products and is the most successful
direct mail skincare company in Japan. DHC began its international
expansion in 1997 and now makes its products available throughout
the United States.
Note to the Editors
For more information on DHC USA Inc., visit the company's
Web site at www.dhccare.com. Product samples are also available
upon request. Please call Tamara Cabusas at (415) 908-1400
ext. 306, or e-mail her at
tcabusas@dhccare.com.
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