Press Release

Contact: Tamara Cabusas
DHC USA Inc.
(415) 908-1400 ext. 306
tcabusas@dhccare.com

JAPAN'S #1 CATALOG SKINCARE COMPANY
INTRODUCES NEW DHC LIQUID EYELINER

DHC USA Inc. Presents Precision Makeup For Dazzling Eyes

SAN FRANCISCO, Calif., February 20, 2003 - Most people would agree: what really gets a great face noticed are beautiful eyes. DHC USA Inc. introduces long-lasting, water-resistant Liquid Eyeliner in three sexy colors: Black, Dark Brown, and Blue. With its delicate tapered point, the state-of-the-art pen design gives you complete control to draw a bold or subtle line. Its water-based, fragrance-free formula won't irritate, smudge, flake, or disappear, and treats eyelids to a gentle touch.

Liquid Eyeliner will be available at a special price of $11.00 for 0.2 fl. oz. through April 30, 2003, then at its regular price of $15.00, thereafter.

"Those who usually have a hard time applying eyeliner will discover how easy it can be with this precision tool," says Miles Perdiguerra, Marketing Director of DHC USA Inc. "Once you've drawn the perfect line, DHC Liquid Eyeliner dries quickly and resists smudging, so you get a clean, polished look that lasts. Plus its formula is gentle enough for even contact lens-wearers and people with sensitive eyes."

Liquid Eyeliner is available by catalog or through DHC's Web site. Customers have the option of ordering online, or by phone, fax, or mail, and having their products delivered straight to their home or office. With every purchase, customers may make four selections from a wide variety of free product samples, including our most popular product worldwide, Deep Cleansing Oil.

Liquid Eyeliner ingredients: water, butylene glycol, acrylates copolymer, pvp, glycerin, phenoxyethanol, methylparaben, alcohol, and aminomethyl propanol

Dark Brown also contains: Titanium Dioxide

Blue also contains: Ferric Ferrocyanide, and Oleth-20

About DHC-The Beauty of the East Comes to the West
DHC started in Japan over 20 years ago with just three very special products, including its signature product, Olive Virgin Oil. Today DHC has over 150 products and is one of the top ten skincare companies in Japan. DHC began its international expansion in 1997 and now makes its products available throughout the United States.

Note to the Editors
For more information on DHC USA Inc., visit the company's Web site at www.dhccare.com. Product samples are also available upon request. Please call Tamara Cabusas at (415) 908-1400 ext. 306, or e-mail her at tcabusas@dhccare.com.

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