Press Release

Contact: Patricia Bello
DHC USA Inc.
(415) 908-1400 ext. 306
pbello@dhccare.com

JAPAN'S #1 CATALOG SKINCARE COMPANY
ADDS TWO MASCARAS TO ITS LINE OF MAKEUP PRODUCTS

DHC USA Inc. Unveils Mascara Long Lash and Mascara Wide Lash

SAN FRANCISCO, Calif., June 4th, 2004—DHC Corporation, a Japanese skincare leader, continues its product expansion in the United States with the introduction of Mascara Long Lash and Mascara Wide Lash, in three shades: Black, Black Brown, and Brown.

Mascara Wide Lash is a volumizing mascara that thickens lashes in one easy, quick-drying coat. Its corkscrew-shaped brush adds density to even the thinnest eyelashes, creating sexy, dramatic lashes. Mascara Long Lash actually lengthens lashes thanks to its unique formula, which contains special fibers that attach to your lash tips, extending them beyond their natural reach. Both Mascara Long Lash and Mascara Wide Lash are smudge-, smear-, and clump-resistant.

Mascara Long Lash and Mascara Wide Lash will be available at a special price of $6.00 for .28 oz. Net wt. through July 31, 2004, and thereafter at their regular price of $8.00.

"Big, beautiful eyes are made possible with our Wide Lash and Long Lash formulas. Both add dramatic definition to your lashes and are equipped with special applicator brushes that prevent clumping," says Hadrian Miguel, Division Manager of DHC USA's headquarters in San Francisco, California.

Mascara Long Lash and Mascara Wide Lash are available by catalog or through DHC's Web site. The products are also available at DHC retail merchandising units, located in California at Stonestown Galleria in San Francisco, Valley Fair Mall in San Jose, Westside Pavilion in Los Angeles, Glendale Galleria in Glendale, The Oaks Mall in Thousand Oaks, and Arden Fair in Sacramento and at RAKUZA in New York City.

When ordering online or by phone, fax, or mail, customers can have their products delivered straight to their home or office. And with every purchase, customers may make four selections from a wide variety of free product samples, including our most popular product worldwide, Deep Cleansing Oil.

About DHC
DHC Corporation is one of the world's leading manufacturers and marketers of quality skincare products, makeup, fragrances, health foods, and supplements. It started in Japan more than 20 years ago and now has offices worldwide, including in South Korea, Taiwan, Switzerland, and the United States. Today DHC has more than 800 products in its skincare, cosmetics, health food, supplement, and lingerie lines, and it is one of the top ten skincare companies in Japan.

Note to the Editors
For more information on DHC USA Inc., visit the company's Web site at www.dhccare.com. Product samples are also available upon request. Please call Patricia Bello at (415) 908-1400 ext. 306, or e-mail her at pbello@dhccare.com.

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