Press Release

Contact: Tamara Cabusas
DHC USA Inc.
(415) 908-1400 ext. 306
tcabusas@dhccare.com

JAPAN'S #1 CATALOG SKINCARE COMPANY
ADDS MEN'S FACE CREAM TO ITS SKINCARE LINE

DHC USA Inc. Introduces Moisture Treatment for Men

SAN FRANCISCO, Calif., Calif., November 1, 2004—DHC USA Inc., a leading provider of high-quality skincare products, makeup, and fragrance, announces the introduction of Men's Face Cream. This fast-absorbing moisturizer is the latest addition to DHC's complete line of skincare for men. A defiantly different, anytime moisturizer, DHC's Men's Face Cream is enriched with DHC's signature virgin olive oil as well as squalane, aloe leaf juice, and vitamin E. It instantly hydrates dry, damaged skin and leaves rugged complexions vibrant. It is perfect for morning and nighttime use.

Accompanying products in DHC's Men's line include: Pure Soap, an easy-lathering cleansing bar; AP Scrub, lightly exfoliating apricot seed granules that remove dead skin cells and gently clean pores; Soft Lotion, a multipurpose toner-and-moisturizer that comes in Oily, Normal, and Dry and is specially formulated to balance skin's pH level; and After Shave Lotion, a botanical mixture of chamomile, gingko, and perilla extract. All the products in the Men's line work together to reduce environmental stresses on skin and aggravation from shaving.

DHC's Men's Face Cream is available at the special price of $9.00 for 1.2 oz. through November 30, 2004, and thereafter at its regular price of $12.00.

"Men's Face Cream is a lightweight, fast-absorbing, all-purpose moisturizer that helps counteract skin aggressors like stress, sun, long hours, and irritation from shaving," says Hadrian Miguel, Division Manager of DHC USA's headquarters in San Francisco, California. "With soothing aloe vera and mighty antioxidant vitamin E, my skin is instantly revitalized, protected, and well-hydrated without a greasy, sticky feeling."

DHC Men's Face Cream is available by catalog or through DHC's Web site. The product is also available at DHC retail merchandising units, located in California at Stonestown Galleria in San Francisco, Valley Fair Mall in San Jose, Westside Pavilion in Los Angeles, and Glendale Galleria in Glendale, and in New York City at RAKUZA.

When ordering online or by phone, fax, or mail, customers can have their products delivered straight to their home or office. And with every purchase, customers may make four selections from a wide variety of product samples, including our most popular product worldwide, Deep Cleansing Oil.

About DHC
DHC Corporation is one of the world's leading manufacturers and marketers of quality skincare products, makeup, fragrances, health foods, and supplements. It started in Japan more than 20 years ago. Today DHC has more than 800 products in its skincare, cosmetics, health food, supplement, and lingerie lines, and it is one of the top ten skincare companies in Japan.

Note to the Editors
For more information on DHC USA Inc., visit the company's Web site at www.dhccare.com. Product samples are also available upon request. Please call Tamara Cabusas at (415) 908-1400 ext. 306, or e-mail her at tcabusas@dhccare.com.

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