| Press Release
Contact: Tamara Cabusas
DHC USA Inc.
(415) 908-1400 ext. 306
tcabusas@dhccare.com
JAPAN'S #1 CATALOG SKINCARE COMPANY
DEBUTS NAIL MAKE, TOP COAT, AND BASE COAT FOR FINGERS AND
TOES
DHC USA Inc. Introduces Juicy
Colors for Spring
SAN FRANCISCO, Calif., Calif., April 17, 2003—Spring
is here, so get ready for makeup with vibrant color! But
why should eyes and lips have all the fun? Give your nails
a spring makeover with Nail Make, DHC’s new line of
makeup for nails. Twenty-four gorgeous shades that range
from fun and flirty to seriously sophisticated let you say
good-bye to winter doldrums with brilliant, spirit-lifting
hues. DHC Nail Make dries quickly and has staying power
so you don’t have to spend the season with endless
waits and bothersome touch-ups.
Also new from DHC this season are Base Coat and Top Coat.
Use Base Coat before applying nail color to create a smoother
surface that helps color last longer and keeps it from tinting
the nail. Top Coat gives you a protective sheen that seals
in color and helps prevent peeling and chipping. Both encourage
a more enduring nail look.
Nail Make will be available at a special price of $3.50
for 0.27 fl. oz. through June 30, 2003, and thereafter at
its regular price of $4.50. Top Coat and Base Coat will
be available at a special price of $4.00 for 0.28 fl. oz.
through June 30, 2003, and thereafter at its regular price
of $6.00.
“We have two exciting lines of Nail Make—Heart
and Diamond—totaling 24 colors that will give your
look a lift for spring,” says Miles Perdiguerra, Marketing
Director of DHC USA Inc. “Our Heart line includes
soft pastels with a touch of pearl and lamé.
Our Diamond line offers darker, pearl-accented colors for
a more elegant look. Each line gives nails beautiful shine
and luster while hiding imperfections. Top Coat and Base
Coat give any nail color extra staying power and are free
of potentially harmful acetone and toluene. Both help create
a beautiful finish, prolong the life of your nail color,
and dry quickly.”
Nail Make, Top Coat, and Base Coat are available by catalog
or through DHC’s Web site. The products are also available
at DHC’s kiosk in the Stonestown Galleria in San Francisco,
California. Customers have the option of ordering online
or by phone, fax, or mail and of having their products delivered
straight to their home or office. With every purchase, customers
may make four selections from a wide variety of free product
samples, including our most popular product worldwide, Olive
Virgin Oil.
Nail Make ingredients: butyl acetate,
ethyl acetate, nitrocellulose, glycerin/phthalic acid copolymer,
acetyl tributyl citrate, isopropyl alcohol, stearalkonium
hectorite, camphor, citric acid.
May also contain: acrylates copolymer,
butyl methoxydibenzoylmethane, barium sulfate, acetone,
titanium dioxide, mica, iron oxides, yellow 5, red 7, red
6, ferric ferrocyanide, aluminum powder.
Top Coat ingredients: ethyl acetate, butyl
acetate, nitrocellulose, isopropyl alcohol, benzophenone-1,
polyvinyl butyral, acetyl tributyl citrate, violet 2.
Base Coat ingredients: ethyl acetate,
butyl acetate, nitrocellulose, isopropyl alcohol, sucrose
benzoate, acrylates copolymer, acetyl tributyl citrate,
violet 2.
About DHC
DHC started in Japan over 20 years ago with just three very
special products, including its famous Deep Cleansing Oil.
Today DHC has over 150 products and is the most successful
direct mail skincare company in Japan. DHC began its international
expansion in 1997 and now makes its products available throughout
the United States.
Note to the Editors
For more information on DHC USA Inc., visit the company's
Web site at www.dhccare.com. Product samples are also available
upon request. Please call Tamara Cabusas at (415) 908-1400
ext. 306, or e-mail her at
tcabusas@dhccare.com.
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