| Press Release
Contact: Tamara Cabusas
DHC USA Inc.
(415) 908-1400 ext. 306
tcabusas@dhccare.com
JAPAN'S #1 CATALOG SKINCARE COMPANY
DEBUTS MINI SIZES OF ITS POPULAR NAIL POLISHES
DHC USA Inc. Introduces Totable
Test Tubes of Nail Polish
SAN FRANCISCO, Calif., January 2nd, 2004—Following
the successful launch of its Nail Make nail polish line,
DHC USA Inc. now introduces Nail Trial, miniature sizes
of all 24 popular Nail Make colors. Packaged in petite test
tubes, these portable lacquers provide up to four manicures
per color, giving consumers the chance to test each one
before committing to the full size. DHC also offers Nail
Trial Case, a convenient Nail Trial test tube holder with
lid. Sold separately, it holds up to four Nail Trial shades.
DHC’s Nail Trial and Nail Trial Case make it easy
to travel with your favorite colors and offer customers
a creative way to test and try new ones, taking the guesswork
out of finding the perfect nail color.
Nail Trial will be available at a special price of $1.25
for 0.06 fl. oz. through January 31, 2004, and thereafter
at its regular price of $1.50. Nail Trial Case will be available
at a special price of $1.75 through January 31, 2004, and
thereafter at its regular price of $2.00.
“We combined the latest trends, styles, and colors
to create an enamel collection that delivers flair at affordable
prices,” says Miles Perdiguerra, Marketing Director
of DHC USA Inc. “Our petite Nail Trial, along with
our Nail Trail Case, makes it easy to take several colors
on the road or try daring colors you never thought you would.”
Nail Trial and Nail Trial Case are available by catalog
or through DHC’s Web site. The products are also available
at DHC’s kiosks located in Stonestown Galleria in
San Francisco, Valley Fair Mall in San Jose, Westside Pavilion
in Los Angeles, Glendale Galleria in Glendale, California,
Arden Fair in Sacramento, California, and RAKUZA in New
York City. Look for DHC at The Oaks Mall in Thousand Oaks,
California, in February 2004.
Customers have the option of ordering online or by phone,
fax, or mail and of having their products delivered straight
to their home or office. With every purchase, customers
may make four selections from a wide variety of free product
samples, including our most popular product worldwide, Deep
Cleansing Oil.
Nail Trial ingredients: butyl acetate,
ethyl acetate, nitrocellulose, acetyl tributyl citrate,
glycerin/phthalic acid copolymer, isopropyl alcohol, stearalkonium
hectorite, camphor, citric acid, butyl methoxydibenzoylmethane
(A07, A08, A12, A13, B07, B11-B13), acrylates copolymer
(A04-A06, A08-A13, B01-B12), aceton (B02), barium sulfate
(A07, A08, A10-A13, B04, B07, B11-B13), titanium dioxide.
May also contain: mica, iron oxides, yellow 5, red 7, red
6, ferric ferrocyanide, aluminum powder
About DHC
DHC started in Japan over 20 years ago with just three very
special products, including its famous Deep Cleansing Oil.
Today DHC has over 150 products and is the most successful
direct mail skincare company in Japan. DHC began its international
expansion in 1997 and now makes its products available throughout
the United States.
Note to the Editors
For more information on DHC USA Inc., visit the company's
Web site at www.dhccare.com. Product samples are also available
upon request. Please call Tamara Cabusas at (415) 908-1400
ext. 306, or e-mail her at
tcabusas@dhccare.com.
### |