| Press Release
Contact: Tamara Cabusas
DHC USA Inc.
(415) 908-1400 ext. 306
tcabusas@dhccare.com
JAPAN'S #1 CATALOG SKINCARE COMPANY
ADDS THE OLIVE LEAF SERIES TO ITS EXPANDING LINE OF SKINCARE
DHC USA Inc. Unveils Four New
Products for the Fall Season
SAN FRANCISCO, Calif., October 17, 2003—DHC
Corporation, a Japanese skincare leader since 1983, continues
its product expansion with the introduction of the Olive
Leaf series, which includes Olive Soap, Olive Leaf Lotion,
Olive Leaf Milk, and Olive Leaf Cream.
As its name suggests, the key ingredient of this series
is olive leaf extract, which contains coenzyme Q10, a vitamin-like
compound found naturally in the body. Coenzyme Q10 (also
known as CoQ10) aids the skin in its formation of collagen
and elastin for increased firmness and suppleness. Topically
applied, CoQ10 can penetrate into the living cell layers
of the skin, providing antioxidant protection and anti-wrinkle
effects. Additional ingredients include virgin olive oil,
the signature ingredient in DHC’s skincare line and
one that is exceptionally rich in age-defying antioxidants.
The Olive Leaf Set (Olive Soap, Olive Leaf Lotion, Olive
Leaf Milk, and Olive Leaf Cream) will be available at a
special price of $80.00 through October 31, 2003, and then
at its regular price of $135.00.
“The products in the Olive Leaf series are among
the most sophisticated we have ever developed,” says
Miles Perdiguerra, Marketing Director of DHC USA Inc. “Very
few skincare lines have tapped into the power of the olive
leaf, which is incredibly rich in vitamins and antioxidants,
including essential coenzyme Q10. Not only have we made
this available to consumers, but we’ve also done it
with gentle and effective anti-aging products we know people
will love.”
The Olive Leaf series is available by catalog or through
DHC’s Web site. The products are also available at
DHC’s kiosks located in the Stonestown Galleria in
San Francisco, Valley Fair Mall in San Jose, and Westside
Pavilion in Los Angeles, California. Customers have the
option of ordering online or by phone, fax, or mail and
of having their products delivered straight to their home
or office. With every purchase, customers may make four
selections from a wide variety of free product samples,
including our most popular product worldwide, Deep Cleansing
Oil.
Olive Leaf series ingredients: Water,
sucrose, olea europaea (olive) fruit oil, lauric acid, myristic
acid, stearic acid, glycerin, sodium hydroxide, olea europaea
(olive) leaf extract, palmitic acid, behenic acid, tetrasodium
etidronate, butylene glycol, sodium PCA, trehalose, serine,
methylparaben, allantoin, placental protein, citric acid,
squalane, lanolin, aloe barbadensis leaf juice, hydrogenated
lecithin, behenyl alcohol, cetearyl glucoside, PEG-10 soy
sterol, tocopherol, carbomer, potassium hydroxide, magnesium
aluminum silicate, stearyl glycyrrhetinate, retinyl palmitate,
tricalcium phosphate, silica, paeonia suffruticosa root
extract, zinc oxide, silver, pueraria lobata root extract.
May also contain: Glyceryl stearate SE,
biosaccharide gum-1, caprylic/capric triglyceride, panax
ginseng root extract, royal jelly extract, glyceryl stearate,
sucrose stearate, batyl alcohol, dimethicone, phenoxyethanol,
tocopherol, retinyl palmitate, tetrasodium etidronate, tricalcium
phosphate, ascorbyl tetraisopalmitate, menthol, silica,
zinc oxide, silver.
About DHC
DHC started in Japan over 20 years ago with just three very
special products, including its famous Deep Cleansing Oil.
Today DHC has over 150 products and is the most successful
direct mail skincare company in Japan. DHC began its international
expansion in 1997 and now makes its products available throughout
the United States.
Note to the Editors
For more information on DHC USA Inc., visit the company's
Web site at www.dhccare.com. Product samples are also available
upon request. Please call Tamara Cabusas at (415) 908-1400
ext. 306, or e-mail her at
tcabusas@dhccare.com.
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