Press Release

Contact: Patricia Bello
DHC USA Inc.
(415) 908-1400 ext. 306
pbello@dhccare.com

JAPAN'S #1 CATALOG SKINCARE COMPANY
INTRODUCES NEW PRESSED POWDER

DHC USA Inc. Presents A Long-Lasting Powder Foundation

SAN FRANCISCO, Calif., April 21, 2004—DHC Corporation, one of Japan’s leading manufacturers of quality skincare products, makeup, fragrances, health foods, and supplements, introduces to the United States its new Pressed Powder, a lightweight powder foundation in a compact. It comes in five universal shades that can be applied over foundation to set makeup or used alone for natural-looking coverage. The compact has an oversized mirror and comes with a soft applicator puff, so applying quick touch-ups throughout the day is easy.

Pressed Powder is available at a special price of $27.00 for 0.52 oz. Net wt. through May 31, 2004, and at its regular price of $39.00 thereafter.

“DHC Pressed Powder is a sheer powder that can be used either as a light coverage foundation or finishing powder,” says Miles Perdiguerra, Marketing Director of DHC USA Inc. “It delivers a smooth, polished finish to your skin without sacrificing its natural beauty. It is also great for sensitive skin, thanks to a formula that includes olive oil, squalane, and rice germ oil, all of which help nourish the skin and keep it supple.”

Pressed Powder is available by catalog or through DHC’s Web site. The product is also available at DHC retail merchandising units, located in California at Stonestown Galleria in San Francisco, Valley Fair Mall in San Jose, Westside Pavilion in Los Angeles, Glendale Galleria in Glendale, The Oaks Mall in Thousand Oaks, and Arden Fair in Sacramento and at RAKUZA in New York City.

When ordering online or by phone, fax, or mail, customers can have their products delivered straight to their home or office. And with every purchase, customers may make four selections from a wide variety of free product samples, including our most popular product worldwide, Deep Cleansing Oil.

About DHC
DHC started in Japan over 20 years ago with just three very special products, including its famous Deep Cleansing Oil. Today DHC has over 150 products and is the most successful direct mail skincare company in Japan. DHC began its international expansion in 1997 and now makes its products available throughout the United States.

Note to the Editors
For more information on DHC USA Inc., visit the company's Web site at www.dhccare.com. Product samples are also available upon request. Please call Patricia Bello at (415) 908-1400 ext. 306, or e-mail her at pbello@dhccare.com.

###