| Press Release
Contact: Tamara Cabusas
DHC USA Inc.
(415) 908-1400 ext. 306
tcabusas@dhccare.com
JAPAN'S #1 CATALOG SKINCARE COMPANY
PRESENTS VELVET SKIN COAT
DHC USA Inc. Introduces an Ideal
Solution for Smoother Makeup Application
SAN FRANCISCO, Calif., May 28, 2002—DHC USA
Inc., a Japanese skincare leader, continues its Midas touch
with the unveiling of Velvet Skin Coat—a sheer pre-makeup
gel that glides over your complexion to fill in creases
and hide lines. It works as a primer for foundation and
helps prepare the skin for better makeup application. To
use the product, apply two to three drops over your face
after cleansing and toning. Once the product has been absorbed,
apply makeup as usual. Foundation will go on more evenly,
leaving you with a smoother, more velvety complexion. Velvet
Skin Coat will be available at a special price of $15 for
0.52 oz. through July 31, 2002, then at its regular price
of $20, thereafter.
“We receive letters every day from customers praising
us for our pure and simple idea of beauty,” says Gary
Gauntt, President of DHC USA Inc. “We brought Velvet
Skin Coat to the U.S. for those customers who asked us for
help in making their makeup look more natural.”
“Its clear, matte finish helps foundation, powder,
and blush last longer. Yet, because it contains olive oil,
it helps retain the natural moisture of skin,” confirms
Dena Turriciano, an expert beauty consultant and licensed
esthetician who fields consumer inquiries at DHC’s
U.S. headquarters in San Francisco, California.
Velvet Skin Coat is available by catalog or through DHC’s
Web site. Customers have the option of ordering online,
or by phone, fax, or mail, and having their products delivered
straight to their home or office. Customers may also choose
from a wide selection of free product samples, including
our most popular product, Deep Cleansing Oil, with any purchase.
Note to the Editors
Product samples are available upon request. Please call
Tamara Cabusas at (415) 908-1400 ext. 306, or email her at
tcabusas@dhccare.com.
Velvet Skin Coat ingredients: cyclopentasiloxane,
dimethicone, dimethicone/vinyl dimethicone crosspolymer,
HDI/trimethylol hexyllactone crosspolymer, olea europaea
(olive) fruit oil, silica, and propylparaben.
About DHC
DHC started in Japan over 20 years ago with just three very
special products, including its famous Deep Cleansing Oil.
Today DHC has over 150 products and is the most successful
direct mail skincare company in Japan. DHC began its international
expansion in 1997 and now makes its products available throughout
the United States.
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