Press Release

Contact: Patricia Bello
DHC USA Inc.
(415) 908-1400 ext. 306
pbello@dhccare.com

JAPAN'S #1 CATALOG SKINCARE COMPANY
DEBUTS VITAMIN C WHITE STICK

DHC USA Inc. Introduces Its Brightening Lip Moisturizer

SAN FRANCISCO, Calif., December 1, 2004—DHC USA Inc., a leading provider of high-quality skincare products, makeup, and fragrance, introduces Vitamin C White Stick. Renew and defend the delicate skin of the lips with this one-of-a-kind lip balm that combines anti-aging vitamin C with mulberry extract, both renowned for their brightening powers. Discover a perfect base for lipstick—velvety soft, matte in texture, non-greasy on lips—and bring out the natural vibrancy of lips. DHC Vitamin C White Stick is perfect for use every day.

DHC Vitamin C White Stick also contains ginseng root extract and royal jelly, both of which help restore the natural suppleness of your lips. DHC's rejuvenating oils, virgin olive oil and squalane, nourish and condition, working in tandem to seal in moisture and resist chapping. The blend of these natural emollients helps revive the dull and discolored areas that can result from sun damage and harsh weather conditions.

DHC Vitamin C White Stick is available at the special price of $14.00 for .05 oz. Net wt. through December 31, 2004, and thereafter at its regular price of $20.00.

"Vitamin C White Stick, our new lip treatment, is a lip moisturizer that not only provides intense hydration and defends your lips from the elements, it aids your lips in appearing naturally plump and smoothes away superficial lines," says Hadrian Miguel, Division Manager of DHC USA's headquarters in San Francisco, California. "Vitamin C offers antioxidant protection and boosts collagen. It improves the overall look of your lips, which thin as you age, promoting smoother, softer, and fuller-looking lips."

DHC Vitamin C White Stick is available by catalog or through DHC's Web site. The product is also available at DHC retail merchandising units, located in California at Stonestown Galleria in San Francisco, Valley Fair Mall in San Jose, Westside Pavilion in Los Angeles, and Glendale Galleria in Glendale, and in New York City at RAKUZA.

When ordering online or by phone, fax, or mail, customers can have their products delivered straight to their home or office. And with every purchase, customers may make four free selections from a wide variety of product samples, including our most popular product worldwide, Deep Cleansing Oil.

About DHC
DHC Corporation is one of the world's leading manufacturers and marketers of quality skincare products, makeup, fragrances, health foods, and supplements. It started in Japan more than 20 years ago. One of the top ten skincare companies in Japan, DHC today has more than 800 products in its skincare, cosmetics, health food, supplement, and lingerie lines.

Note to the Editors
For more information on DHC USA Inc., visit the company's Web site at www.dhccare.com. Product samples are also available upon request. Please call Patricia Bello at (415) 908-1400 ext. 306, or e-mail her at pbello@dhccare.com.

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