Press Release

Contact: Patricia Bello
DHC USA Inc.
(415) 908-1400 ext. 306
pbello@dhccare.com

JAPAN'S #1 CATALOG SKINCARE COMPANY
DEBUTS NEW WHITENING CONCEALER

DHC USA Inc. Presents A Magic Wand for Imperfect Skin

SAN FRANCISCO, Calif., December 4, 2002 - What product has the ability to cover redness and blotchiness, brighten skin, and provide long-lasting, flaw-hiding coverage? The answer is new DHC Whitening Concealer. Why reveal your imperfections when you can conceal them? This state-of-the-art formula covers flaws and more. It also brightens dull and darkened areas with special botanicals for more luminous looking skin. Olive oil, aloe, and vitamin E offer an extra boost to help improve clarity, tone, and texture.

Whitening Concealer is long-lasting makeup with ingredients, including extracts of morus alba leaf and aloe vera, that are widely known to have a brightening effect on the skin. The smooth formula provides effective coverage in three versatile and blendable shades: Light, Medium, and Deep. Apply DHC Whitening Concealer after your liquid foundation and before your powder to help create a more flawless look. This product will be available at a special price of $17.00 for 0.08 oz. through January 31, 2003, then at its regular price of $25.00, thereafter.

"DHC Whitening Concealer will hide your dark spots and freckles, but it's more than just makeup. Our formula actually helps your complexion appear more lustrous," says Miles Perdiguerra, Marketing Director of DHC USA Inc. "Ingredients such as olive oil, squalane, and rice germ oil help nourish the skin and keep it supple."

Whitening Concealer is available by catalog or through DHC's Web site. Customers have the option of ordering online, or by phone, fax, or mail, and having their products delivered straight to their home or office. Customers may also choose from a wide selection of free product samples, including our most popular product, Deep Cleansing Oil, with any purchase.

Whitening Concealer ingredients: titanium dioxide, caprylic/capric triglyceride, talc, squalane, euphorbia cerifera (candelilla) wax, olea europaea (olive) fruit oil, hydrogenated castor oil, myristyl lactate, lanolin, microcrystalline wax, oryza sativa (rice) germ oil, sucrose acetate/stearate, iron oxides, kaolin, copernicia cerifera (carnauba) wax, morus alba root extract, beeswax, aloe barbadensis leaf extract, tocopherol, stearyl glycyrrhetinate.

About DHC
DHC started in Japan over 20 years ago with just three very special products, including its famous Deep Cleansing Oil. Today DHC has over 150 products and is the most successful direct mail skincare company in Japan. DHC began its international expansion in 1997 and now makes its products available throughout the United States.

Note to the Editors
For more information on DHC USA Inc., visit the company's Web site at www.dhccare.com. Product samples are also available upon request. Please call Patricia Bello at (415) 908-1400 ext. 306, or e-mail her at pbello@dhccare.com.

###