About DHC
About DHC

Careers

Marketing Director (Alameda, CA)

Digital Marketing Manager (Alameda, CA)


Marketing Director

We are currently seeking a Marketing Director responsible for planning and directing the marketing of DHC’s products in the USA and EU. This position reports directly to the President. Experience and knowledge of the beauty and personal care industry a must.

Key Responsibilities

  • Develop and implement the brand strategy across all promotable channels.
  • Collaboratively create and execute comprehensive marketing plans and programs, both long term and short term, to support the sales and objectives of organization.
  • Coordinate with the Communications Manager to ensure the company consistently gets print and digital coverage supporting the brand strategy.
  • Create and maintain the marketing calendar and ensure coordinated activities between distribution channels and countries.
  • Communicate clearly the marketing plan and objectives throughout the organization.
  • Work closely with the Creative Director, Ecommerce Director, Retail Sales Brand Manager, Head of User Experience, and COO to enable them to meet their objectives.
  • Research, analyze, and monitor the industry to capitalize on market opportunities and minimize effects of competitive activity.
  • Develop and manage the marketing budget, analyze variances and take corrective action when needed to achieve marketing objectives within designated budgets.
  • Responsible for the editorial direction, development and production of printed promotional and collateral materials.
  • Plan and oversee any advertising and event activities
  • Recruit, train, manage, and appraise staff effectively. Take corrective action as necessary in a timely basis.
  • Recommend product positioning, packaging, merchandising and pricing strategy to produce the highest possible long-term market share.
  • Develop metrics to measure effectiveness of marketing efforts.
  • Resolve conflicts and recommend changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.
  • Prepare marketing reports and present to executive management.
  • Establish and maintain a consistent brand image throughout all touchpoints.
  • Manage agency providers, consultants, freelances and other suppliers, including contract negotiation and management when needed.
  • Act as a spokesperson when necessary

Supervisory Responsibilities

Manages one assistant and one consultant. Additional staff may be assigned as needed.

Required Education and Skills

  • Bachelor's degree and at least ten years related experience and/or training; or equivalent combination of education and experience.
  • Experience and knowledge of the beauty and personal care industry
  • Exceptional communication skills
  • Demostrated experience as a Marketing Manager or Director
  • Self-motivated
  • Must have digital and brick and mortar marketing experience. Print experience a plus.
  • Must be dynamic wth the ability to motivate and influence others
  • Must be able to think creatively and strategically
  • Must be able to work in a changing environment

For additional information about DHC USA Inc. and the full job description, please visit our website at www.DHCcare.com. This position will be located in our DHC office in Alameda, CA. Full-time employees are eligible to enroll in Medical, Dental, Vision, and Life benefits after a one-month waiting period as well as 401(k). Other benefits include product discounts and generous PTO accrual. DHC USA Inc. is an EOE.

Please submit your cover letter and resume to: https://workforcenow.adp.com/jobs/apply/posting.html?client=dhcusa&ccId=19000101_000001. You must include your salary expectation in order to be considered. Only qualified candidates will be contacted.

No agencies please!


Digital Marketing Manager

Summary

The Digital Marketing manager is responsible for developing, evaluating and executing digital marketing plans for the DHC brand. This person will manage SEO, SEM, retargeting / display advertising, affiliate programs, email campaigns, paid social ads, and provide analysis and strategies for improving the online performance of each. Tasks require a strong attention to detail and ability to work under tight deadlines in very hands on environment.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Key Responsibilities

  • Develop a deep understanding of the brand’s identity including product, editorial and marketing initiatives to develop digital strategies that meet both financial and brand-building goals.
  • Plan and execute all digital campaigns.
  • Manage campaigns to meet and exceed targets for conversions and ROI within predetermined budgets.
  • Manage Email calendar and update digital marketing calendar.
  • Work with the creative team and content manager to develop all digital assets.
  • Drive continuous improvement through implementation of new and creative ideas; develop a robust test and learn plan.
  • Work with social media manager to maintain a balance between social advertising and authentic engagement.
  • Manage, optimize and report KPI's (e.g. sales, customer growth) for all digital marketing programs across all device types and all countries.
  • Conduct measurement and analysis on the effectiveness and efficient of existing digital programs, applying insights to the evaluation of new opportunities.
  • Identify new partnerships as well as opportunities for optimizing existing partnerships where appropriate based on brand strategies and initiatives.
    • SEM
    • Affiliate program
    • Social paid ads
    • Display ads
    • Retargeting
    • Email
  • Support EU business, with expert advice regarding digital marketing initiatives.
  • Supervise Online Marketing Assistant to optimize SEO implementation and other assigned tasks.
  • Other responsibilities and opportunities as assigned.

Supervisory Responsibilities

This position will closely supervise Online Marketing Assistant. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Core Competencies – To perform the job successfully, an individual should demonstrate the following competencies:

Customer Service
Works well with customers (internal/external); promotes a positive image of the company; responds to request for service and assistance; meets commitments; strives to solve issues raised by customers.

Teamwork
Values the input and know-how of other employees; asks for help, when needed; offers help to other employees, when needed; builds trust and respect among fellow employees; takes actions that demonstrate consideration for the feelings and needs of others; works with other departments toward a common goal.

Adaptability or Flexibility
Open to change and new information; adapts behavior and work methods in response to new information, changing conditions or unexpected obstacles; able to deal with frequent change, delays or unexpected events.

Ethics
Upholds DHC's Code of Conduct; treats coworkers and customers with respect; behaves in a fair and ethical manner towards others; instills mutual trust and confidence; honest; maintains confidentiality.

Professionalism
Approaches others in a positive manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.

Communication
Speaks clearly and persuasively in positive or negative situations; listens and obtains clarification; writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; able to read and interpret information.

Continual learning
Grasps the essence of new information; applying newly gained knowledge and skill on the job; recognizes own strengths and weaknesses; pursues self-development; seeks feedback from others and opportunities to master new knowledge.

Interpersonal Skills
Listens to others without interrupting; keeps emotions under control; open to other ideas and willing to try new things; focuses on solving conflict, not blaming.

Diversity
Demonstrates knowledge of EEO policy; shows respect and sensitivity for cultural differences; promotes a harassment free environment.

Safety
Follows safety and security procedures; reports unsafe conditions; uses equipment and materials properly.

Planning, Organizing and Delegating
The ability to plan and organize work, to determine priorities based on their importance in achieving organizational goals, and to hold oneself and others accountable for reaching those goals.

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience
A bachelor's degree in Marketing or related field or equivalent work experience. Requires 6+ years digital marketing experience.

Language Skills
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.

Mathematical Skills
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

Reasoning Ability
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Must be able to identify and interpret graphic design needs and develop creative and responsive design concepts.

Computer Skills
To perform this job successfully, an individual should have working knowledge of Microsoft Office 365 and working knowledge of HTML.

Certificates, Licenses, Registrations

Other Skills and Abilities

  • Excellent analytical skills to be able to see trends and to extract actionable insights from data to drive results.
  • Proven track record in managing and optimizing a budget to ROI goals.
  • Excellent communication, interpersonal, team building and problem solving skills.
  • Ability to build creative solutions and drive results.
  • Ability to work with cross-functional teams.

Other Qualifications

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit and use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand, reach with hands and arms; climb or balance and stop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include color vision.

Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet.

This position will be located in our DHC office in Alameda, CA. Full-time employees are eligible to enroll in Medical, Dental, Vision, and Life benefits after a one-month waiting period as well as 401(k). Other benefits include product discounts and generous PTO accrual. DHC USA Inc. is an EOE.

No agencies please! Sorry, we are not able to provide sponsorship.

Please submit your cover letter and resume to: https://workforcenow.adp.com/jobs/apply/posting.html?client=dhcusa&ccId=19000101_000001. You must include your salary expectation in order to be considered. Only qualified candidates will be contacted.