DHC History

Who We Are

DHC USA Incorporated is the American subsidiary of DHC Corporation, Japan's No. 1 direct skincare company. We are a leading direct-to-consumer provider of beauty products, including skincare, body care and makeup items, as well as delicious gourmet food. Our products are available by catalog and through our ecommerce website at www.DHCcare.com.

The vision behind DHC is rooted in the beneficial properties of virgin olive oil. Found to be one of nature's finest ingredients for helping women achieve and maintain healthy, younger-looking skin, olive oil became the foundation for DHC's full line of skin-gentle products.

Our Japanese Heritage

DHC, which stands for "Daigaku Honyaku Center," began as an educational translation company in Japan in 1972, and became a leading provider of educational business materials. After discovering an exceptional grade of olive oil from the Núñez de Prado groves in Baena, Spain, and learning more about olive oil's positive effects on skin and overall physical health, Mr. Yoshiaki Yoshida, the company's owner and a true visionary, saw the potential for growth and set his sights on making the world a more beautiful place.

He started the DHC beauty enterprise in 1980 with just three very special products. It has since evolved into a dynamic health and beauty collection—Japan's No. 1 direct skincare company—that now boasts hundreds of products. A frequent recipient of the nation's top awards, DHC is today also a trusted provider of delicious foods, housewares, jewelry, intimate apparel and casual clothing, and is also proud to be among Japan's leading providers of nutritional supplements.

The discerning taste of the Japanese and their stringent quality standards in skincare are reflected in DHC's carefully formulated products. DHC beauty products are a result of extensive research and development, as well as tailoring and expanding the line to suit the particular preferences and needs of its customers. Plant extracts, especially Asian botanicals, are used extensively in DHC formulations for their nourishing properties and are balanced by cutting-edge scientific research to create only the best, most effective and safest products.

In 1995, DHC began its global expansion, bringing its Japanese beauty secrets to women in other parts of the world. You can now find DHC offices in South Korea, Taiwan, Shanghai, France and Hong Kong, in addition to the United States.

DHC USA

DHC USA was established in San Francisco in 1995 and launched mail-order sales of beauty products in 1997. As the very first overseas subsidiary, we were entrusted with delivering DHC's message that everyone can look and feel beautiful and giving women the tools to realize this destiny. Since our debut, we have been faithfully serving the needs of our American customers by producing our popular beauty catalog, providing combined round-the-clock ordering capabilities through our Customer Care team and website, and giving America what it wants most: effective products at reasonable prices. We are most well-known for our signature olive oil ingredient, our generous sampling policy, and our two most popular products: DHC Deep Cleansing Oil and DHC Velvet Skin Coat.

In 2006, DHC USA expanded its operations to include a call center complete and shipping facility in Mechanicsburg, Pennsylvania. The opening of this location has allowed us to extend our service hours and shorten our shipping routes, resulting in increased service and faster deliveries overall.

What We Do

We create the finest beauty products you'll find anywhere. However, our job at DHC goes beyond selling products. We also provide information on skincare and wellness, makeup tips, recommendations for your beauty regimen and personal guidance as you find the right products for you.

Why We're Different

Japanese products based on Spanish olive oil? It doesn't get more unique than that. We think our mixed-culture heritage is right at home in the United States, where individual tastes and preferences are celebrated. If a product doesn't offer something different—and, in our opinion, better—then we won't offer it to you.

Quality, Safety, Effectiveness

Each day, DHC is inspired by you—our customers—to create our beauty line. We believe the most effective products are those that give positive results and are still affordable.