If you’ve ever wanted to try DHC in real life, you will love this news: we’ve launched at Riley Rose locations across the U.S! Known for being a very Instgrammable store and housing a plethora of skincare and makeup brands, Riley Rose has brought fun-loving beauty to so many hands of young women. With our launch into all their 12 store-fronts (and 5 more new ones on the way), we interviewed our Director of Retail, Michelle Boifort, on choosing Riley Rose as a major retailer for DHC, and what you’ll love when you shop there.
On Choosing Riley Rose
“Until now, DHC was mainly sold online and in catalog. So, we want our customers to find our brand and products at a beauty destination. Riley Rose offers a unique store concept where customers are encouraged to play, discover and self-express. We believe our customers will enjoy this fun and engaging beauty shopping experience.”
Our Top 12 With Riley And Why You’ll Love Them
“We have chosen each product because of its innovative formulation and efficacy. We also want to present an assortment which offers amazing quality at an affordable price point.” You can find our beloved Deep Cleansing Oil, Face Wash Powder and the must-have Lip Cream amongst other J-beauty favorites. On the inspiration behind curating the Riley Top 12, Michelle says “We want to make sure our curated assortment resonates with the younger, Gen Z customers… the Riley Rose customer and store concept is social, savvy, confident, carefree, playful and on trend. So we want to make sure our DHC selection and our merchandising reflects that.”
The Need-To-Know’s of J-Beauty
“J-Beauty has been around for a long time and is time-tested. Japanese R&D is famous worldwide for offering innovative, breakthrough technology.” This means you can expect hard-working formulas that accommodate all skin types. From a face wash in powder form to a conditioning tonic for lashes, and an oil that washes off with ease—science and nature meet to give you high-powered beauty. When she thinks of J-beauty, Michelle believes it is “synonymous with quality and offers customers wonderful products and beauty solutions for all.”
The Most Unique Must-Have Product
“Deep Cleansing Oil is my absolute favorite and everyone who tries it becomes an addict. This is the only makeup remover and facial cleanser which removes my makeup in a gentle and effective manner. Before I found this product, I used to scrub my face and sometimes it would break my skin during the process. Another secret about Deep Cleansing Oil is that it is an AMAZING brush cleaner!! You won’t lose bristles tugging and rubbing on your brushes anymore. Just be sure to pump Deep Cleansing Oil directly onto your brushes DRY then massage and rinse (just like on your face).”
Where To Find Us
Excited to shop us, IRL? Find a Riley Rose near you and have fun swiping, swatching and trying on some DHC goodies.