Finding your way to youthful skin begins with understanding the science behind what keeps it firm, radiant and supple… enter the power of peptides.
Peptides are chains of amino acids naturally present in our skin, and in turn produce proteins like collagen and elastin. Another way to think of peptides is as the binding agent that keeps your skin firm while renewing damaged skin cells. But over time, the effects of enviromental damage accumulate and the collagen in our skin breaks down, forming wrinkles and a loss of elasticity. Since peptides are essential for maintaining radiant, youthful-looking skin, their powerful presence in skincare is invaluable.
The Secret Ingredient...
The ageless complexions of Japanese women remain coveted around the world, but as any Japanese woman would tell you, the secret lies in the ancient sustainable rice plant. It’s well known rice is a staple food in Japanese diets, but what few realize is how rice water and rice bran are used as key ingredients to achieve youthful, healthy skin. The little grain is packed with an abundance of plant-based peptides that, when applied topically, penetrate into the skin to stimulate the production of new collagen. The collagen, in turn, fills in the fine lines and wrinkles with new skin cells to promote firmer, brighter, smoother-looking skin. Before you turn to rice water for a drink from the fountain of youthful skin, DHC’s new Urumai products tap the power of rice in the most potent, effective way to achieve soft, supple, gorgeous skin.
The word Urumai comes from “Urumi,” meaning moisture and “Mai” Japanese for rice. DHC’s patented Japanese rice peptide formula is created when rice protein is broken into two smaller chains of peptides- Rice peptide type 1 and Rice Peptide type 2. Type 1 helps promote the creation of new skin cells, slowly removing dullness to make way for radiance. Type 2 takes care of removing damaged skin cells while protecting skin from future free-radical damage such as environmental stress. The two peptides work together to reverse cell damage, revealing radiant, healthy-looking skin.
Peptide Prep Routine
Although the Urumai regimen works effectively for all ages, it’s always best to take early preventative steps to reduce skin damage and establish habits with long-range rewards. Your 20’s are the best time to adapt skincare routines as a part of your healthy beauty lifestyle. Each Urumai product is formulated with DHC’s powerful rice peptide complex along with a host of botanical ingredients that target different skin concerns such as dullness, dry skin and environmental damage.
Here’s how you can build a skincare regimen for a lifetime of healthy, beautiful skin
Step 1: Oil Cleanse with Deep Cleansing Oil
Remove impurities like makeup, sunscreen and sebum oil with DHC’s signature Deep Cleansing Oil. Using an oil-based cleasner is the first essential step of the traditional Japanese double cleanse skincare ritual. It’s built on the scientific premise that “like attracts like.”
Step 2: Foaming Cleanse with Urumai Soap
The second step involves using a water-based cleanser to remove any remaining dirt and debris. This richly lathering facial cleasner features four rice-derived ingredients to keep skin hydrated while promoting a smoother, revitalized complexion.
Step 3: Tone with Urumai Lotion
Many of us skip this step and head straight for the moisturizer. But for Japanese women, this step is never passed over. Unlike their western world equivalents, Japanese toning lotions are not astringent at all, but more water-like in consistency. Urumai Lotion is alchohol-free and won’t strip your skin. Think of it as a premoisturizing step acting as a magnet to retain skin moisture, making the moisturizer that follows even more effective. One ubiquitous Japanese ingredient to highlight is sake (yup, cheers to glowing skin), as it helps brighten skin.
Step 3: Moisturize with Urumai Cream
This light-textured hydrating cream is power-packed with rice ingredients, like DHC’s rice peptide complex, along with rice bran extract and rice callus culture extract to provide superior skin-conditioning and moisturization. Botanical oils protect from environmental damage, leaving skin nourished and dewy. Bonus: it can be used day or night.