Centuries ago, Japanese women craved pure white complexions, inspired by the delicate beauty of geisha. To achieve a dramatic look, they commonly used oshiroi, a bright white powder made from rice often blended with powdered metals, oil and wax—and to remove it, they massaged emollient oils into their skin and rinsed them away, followed by a foaming cleanser.
Our taste in makeup has evolved since then, but the Japanese practice of removing makeup and cleansing with oil is here to stay. This double cleansing ritual does more than just remove makeup—it also nourishes and hydrates the skin.
What is Double Cleansing?
Our double cleanse regimen is a modern take on the centuries-old Japanese cleansing ritual. Simply put, it’s the best way to remove all traces of excess oil, sunscreen, daily grime, sweat, and eye and facial makeup—while preparing your skin for toner, serum and moisturizer. It does all this without clogging pores, upsetting your pH balance or stripping your skin of its natural moisture.
Double cleansing won’t complicate your regular regimen. It only includes one more nourishing step to deliver benefits you can see and feel.
Since oil naturally binds with oil, this step removes makeup, sebum and environmental impurities. Place a small amount of oil on dry hands and massage it over your dry face. Rinse with lukewarm water.
Work a small amount of cleanser into a rich, creamy foam. Massage onto your face and rinse with lukewarm water.
Oil binds with impurities and washes them away without clogging pores, and cleanser leaves skin gently refreshed
Organic virgin olive oil and Japanese botanicals hydrate and maintain skin’s pH balance
Antioxidants defend against free-radical damage and help protect skin from environmental irritants
Set the Stage
Prepares skin for the toner, serum and moisturizer that follow
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Do You Double Cleanse?
Find out why everyone is going on about Double Cleansing and everything you need to know about this centuries-old Japanese beauty secret.Learn More >