Why moisturize in 2 steps? Using a moisturizer alone after cleansing is not as effective as we think. When skin is dry, or even just cleansed and patted dry, it’s not capable of fully absorbing or holding onto the hydration or the benefits from moisturizer. By using a liquid lotion first, skin is softened, deeply hydrated and prepped for moisturizer. The moisturizer actually locks this hydration in, while boosting skin with nutrients.