Double Cleanse, Double Moisture
Simple and rooted in tradition, the Japanese 4-step skincare ritual gives you permission to slow down and care for your skin in a thoughtful way. With 2 steps to cleanse and 2 steps to moisturize, skin is left perfectly cleansed and optimally hydrated.
Step 1: Oil Cleanser
The Double Cleanse
An oil-based cleanser is the ultimate hydrating facial cleanser. It effortlessly dissolves sebum, removes all traces of makeup (including waterproof mascara and sunscreen), and leaves skin fresh and clean with zero residue. Apply with dry hands on a dry face, gently massage skin and then rinse with warm water.
Step 2: Foaming Cleanser
The Double Cleanse
The second step in the Japanese Double Cleanse ritual uses a water-based cleanser to lather away remaining impurities like sweat and pollution without stripping your skins natural moisture. Wet your face with lukewarm water and create a foaming lather in your palms. Massage over skin to deeply cleanse and rinse away.
Step 3: Liquid Lotion
The Double Moisture
Facial lotions are an essential step in moisturizing. Lotions add back the first layer of hydration and prep skin for the deeper layer of moisturization and benefits that follows. Our formulas have a water-like consistency that won’t strip skin. Apply by gently patting onto face.
Step 4: Moisturizers
The Double Moisture
The final step in the Japanese 4-step skincare ritual is moisturizer. It locks in the hydration provided by liquid lotion and adds a deeper layer of intense, nutrient-rich moisturization that’s easily absorbed while skin is still damp. Apply evenly to skin that has been prepped with liquid lotion.
Value Sets
Perfectly Paired
Simplify your skincare regimen with expertly curated value sets designed for routines like the Double Cleanse or Double Moisture but tailored to skin type or targeted benefits.
