DHC Privacy Policy

Welcome to the DHC website! This Privacy Policy outlines the types of information DHC collects, how we use and share information, and your options for managing the information about you.

Click here to view Section 5, “Your Privacy Rights and Choices,” and our notice at collection for information provided pursuant to California law.

DHC collects all or some of the categories of personal information described below from and about you, depending on how you interact with us and with the site.


We collect Identifiers and Contact Information. We collect your name, email address, billing and shipping addresses, and phone number. If you reach out to partner with us, we may also collect business contact information. If you create an account on our site, we collect a username and password.


We collect Purchase Information. We collect your order history, such as what products you have purchased or browsed through our website. We also collect information about your product and shopping preferences.


We collect Payment Information. We collect billing information, such as your credit card information and billing address if you make a purchase on our site.


We collect Demographic Information. We may collect demographic information, such as your age, gender, or birth month.


We collect Internet and Network Activity Information. We use cookies, pixels, tags, and tracking tools to collect technical and usage information when you visit or interact with our site, including browser information,  device identifiers, your order history, what products or content you view and click on, what site you came from to get to us and what site you go to when you leave us, your interactions with our digital ads and content on other sites, pages visited on the site, number of visits to the site, and your IP address.


We collect Location Information. We collect information about your general location using your zip code, IP address, and information provided with your order.


We collect Other Information you submit or send us. We collect other categories of information you provide when you contact us, make a request, complete a survey, or participate in a promotion.


We collect and develop Inferences. We draw inferences about you, your preferences, and your characteristics using the pieces of personal information collected about you.


Sensitive Information. Some of the information described above may be considered “sensitive” under the laws of certain jurisdictions (including payment information and account login credentials). Whether information is sensitive information will depend on the laws of your jurisdiction.

How does DHC use the categories of personal information described above?


We use each of the above categories of personal information for the following business purposes:

• To fill orders, provide services, and contact you. We use Identifiers, Contact Information and Payment Information to process and fulfill your order and send you emails regarding the status of your order. We use Contact Information to respond to your requests, questions, complaints, and feedback, and to communicate with you about this Policy or our Terms. We use Identifiers and Contact Information to provide you with access to certain areas and features on our site, including your account, or to integrate with social media platforms. If your request relates to products (e.g., complaints or returns) or transactions, we may also use your Payment Information to identify the particular transaction or product and make any payment adjustments.
• For marketing purposes. We use Contact Information, Internet and Network Activity Information, and Demographic Information to communicate with you and send you information about promotions, offers, products, sweepstakes, contests, and the latest trends in skincare and beauty. We also use this information to help us learn more about your shopping preferences.
• For targeting advertising. We and our third-party advertising partners use Identifiers, Contact Information, Internet and Network Activity Information, Purchase Information, Location Information, Inferences, and Demographic Information gathered about you over time and across websites, apps, or other platforms to display targeted advertising, cross-context behavioral advertising, and interest-based advertising. These ads can be served on websites, on social media, in apps, and in emails. These ads are based on your browsing habits, purchases, location, or online activities. The ads can be about our products and services, or other companies’ products and services. We and our third-party partners gather this information about you from the cookies, pixels, tags, web beacons, and other tools described here and elsewhere in this Policy. Our third-party partners might link your name and email address to other information they collect. Learn more about these third parties in Section 3, below. Sharing your information in connection with this kind of advertising may be considered a “sale” or “sharing” as defined under certain applicable laws. Learn more about your choices for this kind of advertising in Section 5, "Your Privacy Rights and Choices," below.
• To improve our products and services. We use each of the above categories of personal information to make our website and products better. We analyze how our site is used and whether users are interested in, interact with, or visit certain content, products, features, and areas. We may use this information to understand how users interact with us, to make our services better, to make updates, to enhance or customize your shopping experience, and to help analyze trends, demographics, and statistics.
• For security purposes. We use each of the above categories of personal information to protect our company (including our websites) and our customers. We may also need to use your personal information to investigate and remediate fraud or other suspected illegal activity.
• To verify requests made pursuant to this Policy. We will use each of the above categories of personal information to verify your identity or contact you, if necessary, if you make requests pursuant to this Policy. The verification steps and the pieces of personal information that we request may vary depending on the sensitivity and nature of your request.

How does DHC otherwise use Internet and Network Activity Information? We also use Internet and Network Activity Information for the following purposes: to improve on our marketing efforts; to evaluate and analyze the use of the site; to support our web analytics; to ensure the site is working properly; to remember you and maintain items in your Shopping Bag; to tailor and serve you ads about products and offers; and to research customer demographics, interests and behaviors.

We use sensitive information for necessary or reasonable expected purposes — specifically, to provide you with services on our websites (i.e., fulfill purchases and allow account logins), in connection with your requests, and as authorized by law.

We use information as otherwise permitted or required by law or as we may notify you. We may use de-identified or aggregated data for any purpose, unless prohibited by law. We do not attempt to re-identify data, except as permitted or required by law.

We share each of the categories of personal information described above in the following ways and with the following entities:

• With Our Service Providers: DHC uses vendors and service providers to handle various parts of our business and transactions on our site due to their expertise, resources and/or infrastructure. We may share each category of personal information with vendors and service providers that help us with things like processing payments, providing online chats, providing analysis and recommendations for marketing campaigns, managing product reviews, sending emails and eblasts or to provide other consulting services. Our contracts specify that the contractors must also maintain the security and privacy of your information and use it only for the specific purposes of the contract.
• With Business Partners and Other Marketers: We may share your Identifiers, Contact Information, Locations Information, and Purchase Information with other merchants, co-operatives, and merchant exchanges. Other merchants may, in turn, use this information to send you offers for their products and services. If you don't want this information shared with these merchants and exchanges, visit our Do Not Sell or Share My Information page, or simply write to us at: DHC Privacy & Legal Department, 350 Old Silver Springs Rd, Ste 100, Mechanicsburg PA 17050.
• With Advertising Partners for Targeted Advertising: We may also share Internet and Network Activity Information and Purchase Information with third parties, including Google and Amazon, other analytics companies, data brokers, ad networks, and social media platforms. We share this information with these third parties for marketing purposes, to facilitate the sharing of content and information through social media, and for the targeted advertising and cross-context behavioral advertising purposes and through the tracking tools described in Section 2, above. We also share this information for purposes of data analysis, providing a specific service and determining advertising frequency and effectiveness. Personal information received by these companies may also be subject to their privacy policies. These third parties may share your information with others, use your information for their own marketing purposes, or use it the marketing purposes of others. Some transfers of your personal information to our business partners and other marketers may be viewed as a “sale” under certain state laws. See Section 5, "Your Privacy Rights and Choices," below, and our Do Not Sell or Share My Information page.
• With Law Enforcement or Emergency Response: We may disclose each category of personal information if we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to our customers, to DHC or to others. We may also disclose each category of personal information when we believe the law requires it or to protect ourselves. For example, we will share personal information as required to respond to a court order or subpoena. We may share information if a government agency or investigatory body requests it, or when we are investigating potential fraud.
• As Part of a Sale or Merger: DHC may also transfer personal information to any successor to all or part of our business or assets. If part of our business is sold, we may give our customer database as part of that transaction, which may include each category of personal information.

We may share personal information for other reasons we may describe to you. We may share de-identified or aggregated data for any purpose, unless prohibited by law.

We collect the categories of personal information described above from the following categories of sources:

We collect personal information directly from you and your devices. We may collect Contact Information, Demographic Information, and Payment Information when you register an account, buy or return a product, sign up for our email newsletter, submit content, or otherwise contact us.

DHC uses pixel tags, tracking tools, and cookies behind the scenes to collect Internet and Network Activity Information. These tools allow us to recognize you when you return to our website and when you use our website, and to collect information about your visit. A cookie is a file stored on your computer or browser by a website to give you a unique ID. A cookie generated by our website contains only an alpha numeric ID that allows you to retrieve certain information on our site. For example, while on our site if you leave your shopping basket to look for other items, the cookie allows for the storage of the selected items in the basket. Cookies help us provide you with the information you need and make it easier for you to use our site. A pixel tag or web beacon is a graphic image or small string of code that enables the transfer of data. Pixel tags can be used for reporting website traffic, whether email was opened, customer preferences, advertising effectiveness and general auditing. We collect this information when you interact with our websites, our ads, and our emails. We collect this information about users over time and across devices. For information on how to control these tools, see the “How do I stop certain tracking tools?” section below.

DHC uses Google Analytics for aggregated, anonymized website traffic analysis. In order to track your session usage, Google drops a cookie (_ga) with a randomly-generated ClientID in your browser. This ID is anonymized and contains no identifiable information like email, phone number, name, etc. We also send Google your IP Address. We use Google Analytics to track aggregated website behavior, such as what pages you looked at, for how long, and so on. This information is important to us for improving the user experience and determining site effectiveness.

We get personal information from vendors we hire to work on our behalf. Vendors that host or maintain our websites, help us fulfill purchases, and send emails for us may give us Contact Information and Network and Internet Activity Information. Our marketing agencies and advertising technology vendors may also provide us with Identifiers, Contact Information, Internet and Network Activity Information, Location Information, and Interences.

We combine information about you in a variety of ways. DHC may also combine your personal information with other information or information from other sources in order to improve our marketing programs, send you DHC offers, promotions and other marketing information, better serve our customers as a whole and analyze and evaluate marketing initiatives. Social media platforms may also give us information about you.

You have certain privacy rights. You (or your authorized agent) can send us requests to access, delete, correct, or change personal information by email at privacy@dhccare.com or through our webform here. You can request to revoke your prior consent and request to confirm the processing of your personal information. If you live in Oregon or Minnesota, you can also ask us for a list of the third parties to which we disclosed personal information. You can log in to your online account at any time to access, update or change your personal information. You can also call our Customer Care Center at 1.800.DHC.CARE (342-2273) and one of our Customer Care Advisors can assist you. When exercising the right to access personal information, we will provide it in a portable and (to the extent technically feasible) a readily usable format. You can appeal our decision if you are not satisfied with the outcome of your request. Please send appeals directly to   with “Attention: Privacy Appeal” in the subject line.

We process requests as and to the extent required under applicable laws. We will not discriminate against you for exercising any of the rights outlined in this policy. However, we may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests. We also keep an archived copy of your records as required by law or for legitimate business purposes. We will take reasonable steps to verify your identity prior to responding to your requests. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us. You may designate an authorized agent to make a request on your behalf. When submitting the request, please ensure the authorized agent is identified as an authorized agent.

You can opt-out of sale / sharing for cross-context behavioral advertising / targeted advertising on our site. You can request to opt out of the “sale” or “sharing” of your personal information, as well as certain types of “targeted advertising” (as these terms are defined under applicable laws and as described in Sections 3 and 4) on our site. Your request will be processed and fulfilled in accordance with applicable laws. To make a request, click Do Not Sell or Share My Personal Information, or in the footer of our site. Some of your selections are specific to the device, website, and browser you are using, and are deleted whenever you clear your browser’s cache.

You can opt out of financial incentives. From time to time, we may offer financial incentives in connection with the collection or use of personal information. The material terms of the financial incentive will generally be presented to you at the time you sign up. You may withdraw from any financial incentive at any time by emailing us at privacy@dhccare.com.

California Shine The Light. If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please send us an email at privacy@dhccare.com, or write to us at DHC Privacy & Legal Department, 350 Old Silver Springs Rd, Ste 100, Mechanicsburg PA 17050. Indicate in your letter or email subject line that you are a California resident making a “Shine the Light” inquiry.

Additional disclosures: Please note the following regarding how we collect, use, and share your personal information, including in the previous 12 months:

• We may collect, use, and disclose certain categories of personal information, including: identifiers; commercial information; Internet or other electronic network activity information; geolocation data; audio, visual, or similar information; and inferences. See Section 1 above for details.
  • We collect and use these categories of personal information for the business and commercial purposes described in Section 2 of this Privacy Policy.
  • We collect these categories of personal information from the sources described in Section 4 of this Privacy Policy.
  • We may disclose these categories of personal information for the business and commercial purposes described in Section 2 of this Privacy Policy and to the categories of third parties as described in Section 3 of this Privacy Policy (to the extent permitted by applicable law).
• We may “sell” or “share” certain categories of personal information in connection with cross-context behavioral advertising, including: identifiers; internet or other electronic network activity; geolocation data; and inferences. We may “sell” or “share” these categories of personal information to the social media platforms, advertising networks, analytics companies, and ad tech companies described in Section 3 of this Privacy Policy (as permitted by applicable law).

You can opt out at any time by clicking on the unsubscribe link on any promotional emails that we send you or by logging in to your online account and updating your communication preferences. Please note that you will continue to receive emails from us regarding your purchases such as order confirmation and shipping updates.

If you don't like cookies, you can set your browser to reject cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. For instructions, look at your browser's Help menu. Note that certain features of the DHC site may not be available if you delete or reject cookies.

Our Do Not Track policy: Some browsers have "do not track" features that allow you to tell a website not to track you. We will respond to opt-out preference signals to the extent required by law for your browser or device (such as Global Privacy Control), but we cannot link this information to your account and we do not respond to "do not track" signals. For certain third party tracking on our site, you may opt out by clicking the “Online Preferences” button below, or by visiting the following pages:

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal information.

It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign out when you finish using a shared computer. Please keep in mind that no security safeguards or standards are guaranteed to provide 100% security. You should always use appropriate self-protection measures and practice safe browsing on all websites.

We will retain information for as long as it is reasonably needed or permitted in light of the purposes for which we collected it. We also retain information as required by law. The criteria we use to determine our retention policies include the length of our relationship with you, your requests, your continued use of our site and services, ongoing obligations such as contracts and purchases, and our legal obligations.

Our site may contain links to other sites that are not operated or controlled by DHC. Privacy policies on any linked sites may be different from the DHC Privacy Policy. When you access a linked site, you do so at your own risk. We recommend that you review the privacy policy of any linked site before disclosing any personal information.

Our website is a general audience site and our marketing and website are not geared towards children under the age of 16. We do not knowingly collect, sell or share personal information of consumers under 16. If you are a parent or guardian and think your child has given us personal information, you can email us at privacy@dhccare.com. Please mark your inquiries “COPPA Information Request.” 

If you have any questions about or would like to make any requests in connection with this Privacy Policy or the practices of this site, please email us at privacy@dhccare.com with the word “Privacy” in the subject line, or call our Customer Care Center at 1.800.DHC.CARE (342-2273).

DHC may change this privacy policy from time to time by updating this page. You will be notified of any material changes to this Privacy Policy to the extent required by law. We will also post an updated version on our site. Please check our site periodically for updates.