Our Beauty Philosophy
Today, as one of the world’s top health and beauty brands, DHC remains a radically different kind of skincare company. The DHC labs in Tokyo continually disrupt the Japanese beauty industry with innovative formulas, many never seen before in the Western marketplace. And with an executive leadership comprised primarily of women, DHC shatters the cultural norms of the typical Japanese company.
wabi-sabi: perfectly imperfect
There’s a concept in traditional Japanese aesthetics known as wabi-sabi. Derived from a Buddhist teaching, it’s described as finding beauty in imperfection and it’s how we at DHC see beauty. To us, perfect skin isn’t a complexion free of flaws (let’s be real—there’s no such thing). We believe beauty is process, not a goal. It’s the ability to love your skin and all its perfectly imperfect distinctions. Your idea of beauty is entirely your own. We’re just here to help you do you.